By forexlibrary 
Online culture has created an area of advertising in which that is difficult to find expertise. Digital marketing requires unique skills that can vary from one position to the next.
There were 27% who wanted to be involved in digital advertising, 23% needed content curation and creation, and 20% required strategy. This trend is expected to continue upwards. As the workforce strives to fulfill the high-demand positions will also be in demand.
Digital Marketing is a powerful tool for professional development.
There is a growing demand for digital talent. This has led to an increase in the number of digital marketing jobs.
Digital experts saw a 19% rise in their employment within a year. This confirms that the demand for this expertise will not decrease. The report also showed that 42% of those hired were in permanent positions.
Digital skills dominate the US professional development market. $8.5 Billion in 2020 forecast.
High Demand Skillset
According to 56% of companies surveyed, they plan to hire digital marketing experts this year. These skills include:
Creation and curation of content
Mobile
Social
SEO & SEM
Lead generation
These skills are not only applicable to digital marketing jobs. These skills will be extended to traditional advertising jobs.
This will make it even more crucial for those in the industry who seek training to stay relevant and valuable in the changing environment.
Skills Gap
Most of the skills required for traditional advertising and marketing roles are no longer needed. These skills include product marketing, analysis and research.
This gap is wide, with 24% of talent in supply and 56% in demand. There is a 35% demand for creative skills and only 27% supply.
According to the European Commission, digital use has increased in 90% of workplaces over the last five years. With 38% of workplaces reporting that they are experiencing a skills gap, 46% of them have seen a decrease in productivity.
Smartphone Invasion
Smartphones are omnipresent and have become the dominant communication tool in every sphere of communication.
According to the same report, 3 billion smartphone users will be by 2020.
Digital Invasion
The digital invasion has taken over communication in all aspects, making it the most effective way to reach an audience.
As social media continues to grow, digital marketing jobs are needed to help support advertising on it. Hootsuite and We Are Social’s latest report found that social media usage of the top platforms saw nearly 1,000,000 new users per day in 2018, with over 3 billion people using the platform each month.
These are the most impressive numbers.
An increase of 7% in internet users has been recorded year-over-year
Year-over-year, the number of social media users has increased by 13%
Year-on-year, the number of users of mobile phones is up by 4%
Digital Marketing: Increased Investment
Digital marketing spending is expected to rise by 2021. Companies will look for high-quality brand experiences that resonate with customers.
Paid search ads will continue to dominate ad spending, with digital video and display advertising seeing a 13% increase in ad dollars.
Online video budgets have increased by 114% over the last four years. An estimated 18% increase is expected to be in video ad spending.
Demand for online marketing positions is growing.
Online marketing jobs are growing across all industries and markets. These key roles are highly sought-after:
Analytics
Marketing Brands
Content Strategist
Conversion rate optimization
Digital Project Planning/Management
Digital Media Manager
Digital Marketing Strategist
E-commerce Specialist
Social Media Marketing
SEO Expert
Web Design
Third-Party Education
Various third-party training courses offer new certifications and credentials for the workforce. Many of these third-party training courses can be self-directed.
Pew Research found that nearly three-quarters of adults believe they are responsible for obtaining the skills and education necessary to succeed in today’s economy. This compares with 52% of colleges and 49% of employers.
Students are increasingly looking for alternatives to traditional education due to rising university tuition costs. Give them the education and skills to fill many high-demand digital marketing jobs. Companies seeking digital skills are starting to treat non-traditional qualifications with more respect.
Upskilling, Retraining
Businesses are finding it more difficult to find the right skill set to fill job openings. Small businesses face the greatest challenge of finding qualified employees. 37% report that they have job openings they cannot fill.
Companies are looking to help their employees by offering upskilling plans. many outdated roles and offer a plan to train them in new skills they can use to fill the roles.
These challenges are driving more companies to include retraining and upskilling programs in their business.
Salespeople Need Digital Skills
Social media’s influence and growth have made it a powerful channel for sales professionals to build and nurture relationships with prospects and find them. of the buyer’s journey is now digital. Sellers must be online to reach quotas.
surpassed their peers when integrating social media into sales efforts. They also outperformed their quota by 23%, and 54% of closed deals were related to social media engagement.
These numbers will drive sales teams to seek out training to give them the tools to surpass their quotas. They will be able to communicate with customers more meaningfully and faster if they have the right skills.